Tuition Monster

Chris was brought on to design multiple regional spots featuring the iconic “Tuition Monster,” a character beloved by generations in Virginia. To bring the campaign to life, his team transformed a variety of real-world locations—including a bustling salon, a hands-on cooking school, and a busy nursing school—into visually engaging sets. Each environment highlighted the campaign’s core message: helping viewers understand and explore options for saving for technical colleges. The design seamlessly blended nostalgia and practicality, making the “Tuition Monster” both memorable and relevant to modern audiences.