SLAACK Productions

Gracie Abrams: Pop Up Store

While Gracie Abrams lit up the stage at the Kia Forum, Slaack Productions brought the experience to Melrose with a pop-up shop in partnership with American Express—giving die-hard fans an exclusive shot at her merch. Our team built a custom 14-foot countertop with Gracie’s name CNC-cut into the surface, exterior awnings for curb appeal, and a series of double-sided graphic walls that shaped and divided the space. The buildout also featured a matcha bar pergola, custom arches, and a one-of-a-kind cabinet designed to showcase albums and CDs.