Farmers Insurance
Station films commercial.
Stage build New York City.
Farmers Insurance partnered with Sesame Street to celebrate the beloved program’s 50th anniversary, and we were brought in to help bring the magic to life. Our team reimagined the classic “Hall of Claims” with a playful Sesame Street twist, creating a whimsical, colorful set that could seamlessly accommodate both human actors and the iconic Muppet characters. In addition, we built two other complementary sets to round out the series of spots.
Filmed on location in New York, the production faced a tight window—talent was only available for a few hours—so every scene had to be executed with precision and speed. Our designs ensured rapid scene changes while keeping the energy lively and camera-ready for both puppets and humans alike. The result was a dynamic, fun-filled celebration that captured the heart of Sesame Street while highlighting Farmers Insurance in a memorable, playful way.