Bravia Launch Event

BP Creates

Studio build

Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication
Set Construction, Scenery Rentals, Scenery Fabrication

Chris was brought on by BP Creates to help bring the 2025 SONY Bravia launch event to life—an activation where showcasing the unmatched audio and visual performance of Bravia screens was the central priority. After several rounds of design development, the team landed on three immersive environments, each inspired by a major entertainment property.

The first set transported attendees into the world of “The Last of Us”, the acclaimed Max series based on the video game. Designed as a walk-in diorama, this environment allowed guests to move from simply viewing a scene to physically stepping inside it—an experience that highlighted the depth and cinematic quality of Bravia displays.

The second installation drew inspiration from Ghostbusters: Frozen Empire. A massive window gave attendees a tantalizing glimpse into a Ghostbusters-inspired interior. Inside, a sculpted “ice” wall became the centerpiece, enhanced by atmospheric effects—snow, rolling low fog, and lightning strikes—delivering a chillingly dynamic showcase of Bravia’s clarity and contrast.

The final environment was based on Netflix’s “The Night Agent.” Guests received key cards granting access to a private room. Once inside, a ringing phone invited participation in an interactive moment, with the chance to win exclusive SONY Bravia products—seamlessly blending suspense, play, and brand engagement.

Together, these three meticulously crafted sets transformed the product launch into a multi-sensory journey, demonstrating not only the technical brilliance of SONY Bravia but also the storytelling power of immersive design.