Aleo Commercial

Whiskey Bear

Studio build

Watch The Spot
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication
Custom Props, Set Construction, Scenery Rentals, Scenery Fabrication

Aleo — Brooklyn Loft Set Design

The Challenge
Director Jon Norlander’s concept for Aleo required a live-action foundation to anchor a VFX-heavy spot. The set needed to feel authentic, cinematic, and flexible enough to integrate with complex post-production work. Producer Ben Murphy at Whiskey Bear brought Chris on to design and deliver a look that could ground the effects without overshadowing them.

The Approach
Chris and his team explored multiple design directions before settling on a Brooklyn Loft aesthetic—warm, textural, and versatile. The scenery was fabricated off-site at Chris G TV Inc. to streamline the schedule. The biggest challenge: installing, shooting, dressing, and striking the set all in a single day. To meet that demand, the team developed a detailed plan, from load-in logistics to camera sightlines, ensuring that no time was wasted on the production day.

The Outcome
The result was a seamless blend of practical environment and visual effects. The loft provided a lived-in realism that gave the VFX space to shine while grounding the story in a tactile, believable world. Chris’s team executed with precision, delivering on time and bringing Norlander’s vision to life with efficiency and craft.